The problem with data integration to CRM systems
Although emails are one of the key means of business communication, support for adding them to CRMs is rather low at the moment. Especially Salesforce, one of the best known CRM systems on the market, doesn’t provide a reliable solution for this problem. But the Salesforce email integration is something that has become critical because the amount of administrative work in conjunction with data entry is rising. Research shows that every employee is forced to spend four hours per week with entering data into a CRM. That means that CRM data entry costs a lot of time – time that could be put to better use.